On the Label: Freeform Fabrication (FFF)

by Pingkan Palilingan
29th January 2017
On The Label is a series where we place the spotlight on various local fashion labels through a brief and digestible introduction. This time we give the spotlight to Freeform Fabrication or FFF, the in-house streetwear label of Footurama.

Freeform Fabrication or better known in its abbreviated form, FFF, is an in-house label of Footurama, a streetwear-focused consignment boutique that is based in Jakarta. Under the creative direction of Footurama’s Co-Founder, Max Suriaganda, FFF was first started as a fashion product that is released in conjunction with Footurama-related events.

FFF with its underground nature that caters to a niche of its own, gained an extensive awareness after releasing the City Pack T-shirt collection. The collection, which sees T-shirts emblazoned with the names of some of Jakarta’s popular neighbourhood (Senayan, Blok M, Menteng, Polim), further cemented FFF’s position in the streetwear sphere.

But the scope of the label is actually beyond mere printed labels on tees. In 2015, FFF released its first official collection which features a variety of sportswear that is infused with street appeal. Hoodies, sweatpants, sweatshirts, and tees arrive in bold colours, bearing the FFF emblem on either sides of the outfits.

Unlike most local streetwear labels that usually subscribes to “playing it safe”, FFF takes inspiration from cultural references as well, as could be spotted from the Nostalgia collection in 2015 that boasts a daring, disordered mix of graphic prints on bowling shirt, coach jacket and beach short.

Apart from its own collection, FFF regularly collaborates with established streetwear players – both local and overseas – for instance with UNKL347 (Bandung-based surfboard brand) as well as Nothing (Sydney-based label), that is resulted in their most recent collection that pays tribute to Japanese motor-gang culture or bōsōzoku.

FFF may not suit to everyone’s taste all right, but as one of the pioneers in its field, its outlandish and artistic take on streetwear provides a positive outlook on the city’s home-grown streetwear brands.


Freeform Fabrication (FFF)

w: www.footurama.com

e: info@footurama.com