On the Label: Sejauh Mata Memandang

by Audrey Karina
12th June 2016
On The Label is a series where we place the spotlight on various local fashion labels through a brief and digestible introduction. This week we cast our eyes to the beautiful modern Batik from Sejauh Mata Memandang.

Under the creative helm of founder Chitra Subiyakto, Sejauh Mata Memandang (an Indonesian phrase meaning “as far as the eyes can see”), is born out of her and co-founder Arya Dipa’s love for Indonesian art and culture.

Launched in 2014, the label aspires to create contemporary pieces from traditional Indonesian textile more appealing to the younger audience by juxtaposing tradition with casual modernity. The brand’s enthusiasm for the arts has inspired them to collaborate with Batik artists from across Indonesia, namely Sumba, Bali and Java.

As a homage to the painstaking and artisanal craft of batik tulis (a traditional hand technique of imprinting patterns on batik cloth), Sejauh Mata Memandang features signature prints hand-crafted by meticulous artisans; patterns inspired by the aerial view of an algae farm in Bali and fishermen on their boats make a cameo in the debut “Algae” collection.

In their second collection, “Noodle Bowl”, illustrations of geometric roosters inspired by the iconic noodle bowls commonly found served at Jakarta street stalls became the object of inspiration for the label.

Seeking to further render batik’s relevance in our daily lives, the label extends their iconic prints – which have become synonymous with the brand – on a range of home accessories like coasters, vase and pillow covers.

Each handcrafted piece is designed to be timeless yet contemporary and wearable, realised through fabrics like cotton and silk. The pieces are created for the modern woman, eager to assert her personality and singularity through a trendy and original style.

Although the same pattern is infused on each of the textiles, it is the artisans’ individual craftsmanship that makes each piece truly special and one of a kind, establishing Sejauh Mata Memandang as one of the few local fashion labels that celebrates the fine art of Indonesian artistry.


Sejauh Mata Memandang

e: info@sejauh.com

w: www.sejauh.com