LUMINE’s New Retail Culture in Jakarta

by Ayu Swasti Amandari
30th January 2019
Japan's premium retail concept LUMINE has arrived in Plaza Indonesia to offer a Tokyo-style retail experience, where exclusive Japanese fashion, lifestyle goods, and a café are housed within its polished space.

With fifteen branches throughout Tokyo’s metropolitan area, Japan’s premium urban retail concept LUMINE has opened its doors in Jakarta. This is LUMINE’s second overseas branch after Singapore where they settled in the popular shopping centre, Clarke Quay Central. Here, they are calling the luxurious Plaza Indonesia shopping mall as its home.

In collaboration with Indonesian fashion and lifestyle retailer, Time International, LUMINE Jakarta is launched in commemoration of the sixtieth anniversary of Indonesia’s diplomatic relations with Japan. In addition to fostering a new fashion culture, Shannon Hartono, vice president of Time International added that “[the concept store] hopes to bring a new and fresh retail experience and environment for our customers.”

The outlet’s contemporary and sleek design by Japanese design company, SO, U Inc., carries an inviting aura that is hard to resist when you’re nearby.  Through decorative elements that adorn the retail space, LUMINE is set to bring bits and pieces of Japanese culture, “Customers can discover the feel of present Tokyo and the real Tokyo,” as said by Prizka Anindya, brand manager of LUMINE Jakarta.

The luxury outlet offers a line-up of exclusive fashion and lifestyle merchandises all the way from Japan. Located in the quieter part of Plaza Indonesia on the fifth floor, time spent here would be most enjoyable as you may browse from rack to another undisturbed. 

For starters, the ladies can have a stroll around the lush space and find stylish attires from UN3D, ASTRAET, and the like, as well as accessories from DIANA shoes and jewelry from drama H.P. FRANCE. And to complement, the men can find their fair share of fashionable wear from TOMORROWLAND and MISTERGENTLEMAN among others. If these names don’t ring any bells, don’t fret; these labels are exclusively brought for the first time to the country in this retail space.

In the company of the stylish items is a sweet selection of Zakka (a popular Japanese term for lifestyle and miscellaneous items) housed in a quaint Japanesesque wooden stall. Find charming goods for your daily needs such as biscuit canisters, Japanese lunchbox, playful key wallet, and even attractive tote bags.  

“The main purpose of LUMINE Jakarta is for customers to feel the sense of fashion and culinary from Japan itself,” said Prizka. As such, complementing the shopping experience is the chance for visitors to retreat to LUMINE Café at the back to simply rest the tired feet or have a lunch break. Continuing with the retail’s theme, the café comes with a contemporary Japanese feel to accommodate any casual chit chats.

For fares, do yourself a favour and order your choice of the café’s special Coppé Pan (Tokyo-style sandwich comprised of a bread roll that resembles a hot dog bun with various fillings). Give the Chicken Coleslaw Salad Coppé a go if you’re feeling savoury (fried chicken, honey mustard dressing and coleslaw salad). Otherwise, have a Matcha Azuki Shiratama Snowmee (soy milk-based shaved ice dessert) for a delectable sweet ending.

Whether it’s to shop, dine or both, there’s no doubt that you’d get quite an experience visiting LUMINE Jakarta. A prescribed shopping trip is due to this new retail space, and what’s not to love, especially when you have a shot to experience Tokyo for a bit.