atmos Unboxed

By Julius Kensan
6th September 2021
Famous for their sought after Nike Air Max collabs, such as “Safari” and “Elephant” Air Max 1, the sneakers boutique from Japan, atmos, takes another confident stride with the recent opening of its second store at Plaza Senayan Mall.

Started as a small humble vintage sneakers store in Harajuku, Japan back in 2000 by Hidefumi Hommyo, atmos has boomed to be one of the globally most recognisable and, not to mention, admired sneaker boutiques. And now, after setting its foot in Jakarta with its first flagship store in Plaza Indonesia Mall, atmos continues to march forward with a second home in Plaza Senayan Mall.

Located in one of the prime spots in the mall (upper ground floor, diagonally across the building’s iconic Seiko clock), atmos easily snatches the attention thanks to its performative display of racks of sneakers in various designs and striking colours throughout the glass storefront. The smart display effectively shows off the allure of sneakers, flaunting their authority in the matter and certainly enough to draw in newcomers into the world of atmos. 

Needless to say, aficionados of sneakers culture would know what to look for in the boutique. Nike, Adidas, and Jordan remain the most popular brands of sneakers among shoppers. But with atmos, they’re also identified by the line-up of exclusive collaboration sneakers with these household names. To this day, atmos is famous for its Nike Air Max collabs that many collectors still seek out. Currently, it has joined hands for the first time with California-based footwear brand Vans to release the “Emoji” pack.

Don’t be intimidated if your idea of a great pair of sneakers leans towards practicality and comfort rather than trendy and showy, as the selection in atmos still offers the sought-out versatility of style from brands like New Balance and Converse. Still, even the curation for the aforementioned brands is done with an atmos signature flair—modern design details and, sometimes, a splash of bold colour. 

The store undoubtedly serves as a great supplement to its online presence at atmos.co.id, where customers can sync with the vibe and feel like they belong to the atmos tribe. Regardless of your reason for purchasing fresh new kicks, whether to collect or for daily wear, atmos easily stands out as one of the best sneakers boutiques in town for the most updated kicks.