The Chief’s Second Home

by Erdira Wirengjurit
25th January 2018
Whether it’s for coffee or a haircut, Chief Coffee & Roastery’s second home in Kemang is a hip and handsome venue to frequent.

What started out as a barbershop of the same name in Ciragil, Chief’s expansion into the food and beverage industry was an opportune coincidence that gave birth to Chief Coffee & Roastery. The people of Chief conceptualised the café as a simple waiting room where queueing patrons could sip on coffee before getting a haircut. To their surprise, the idea gained popularity beyond the targeted intention and customers, and combining the two establishments is proven a success, for Chief has added a second branch for its café venue right in Kemang.

Don’t be mistaken, one won’t be sipping on coffee in the same room as the patrons who are getting groomed. Whereas the upper floor is the spacious Chief Barbershop, the lower ground is the revered café that offers you a selection of food and beverages in a space that could also serve as an art gallery. The walls are embellished with selected art pieces and photography while the minimalist interior is subtly elevated by the rod iron wall arts.

Food-wise, the menu offers a selection of Western comfort dishes for light and heavier appetites alike. But if you’re feeling local, Chief Coffee serves Indonesian classics too. So, if you’re among those with an appreciation for trendy simplicity, Chief Coffee Kemang is giving you a hip and handsome venue to frequent.

If you’re worried that cradling both industries might compromise on the quality of their service, then don’t be because it remains Chief’s philosophy to listen and go the extra mile of updating their menu according to guests’ input. In the end, whether you’re with friends or by yourself, Chief Coffee Kemang is always a safe bet. And ladies, waiting for your males to get that haircut won’t be so dull anymore.