On the Label: Noki

by Pingkan Palilingan
19th March 2017
On The Label is a series where we place the spotlight on various local fashion labels through a brief and digestible introduction. Next up is Noki, a womenswear line that transforms Indonesian traditional textile into everyday casualwear.

Noki, a womenswear line helmed by Ninung Trihamtoro, appeals to young women who values the age-old tradition and history behind Indonesian textile.

Founding its identity based on the love of tradition and nature, Noki sets its eyes beyond the marked boundaries that equates Indonesian ethnic textile with traditional batik. Instead, it explores modern varieties of batik without forgetting its traditional characteristics, while pairing it with contemporary looks to suit the women of today.

For instance, Noki’s past collections often feature repeated hand-stamped pattern (such as the umbrella motif in “Catra”), which almost resembles batik that comes in stylish, loose silhouette. It is also one of the memorable traits of Noki, where tops as well as bottoms are mostly oversize, and accentuated with asymmetric panel that gives the clothes their unique appeal.

Its first collection in 2017 is “Sekar”, meaning flower in Javanese, that is inspired from the typical characteristic of a Javanese woman: soft-spoken and gentle, yet remarkably tough. In this collection, Noki transforms kebaya, a formalwear for ladies, into a casualwear that looks comfortable even to be worn to the workplace.

Not only that, Sekar features kimono, maxi skirts and ruffled tops that are dominated in yellow and blue colourways, suitable for various occasions from day to night. Though some clothes would show more skin than its past collections, each still look humbly reserved.

The arrival of Sekar proves that Noki has certainly kept its promise in promoting Indonesia’s textile. Of course, it wouldn’t be so hard to preserve the heritage if the clothes look this good.


w: www.noki-id.com

e: noki.indonesia@gmail.com