Maison Kitsuné is no longer a strange name among the Fashion enthusiasts in Jakarta. The label that consisted a fascinating amalgam of music and fashion stopped over Jakarta as a part of its music tour. The event also showcased the label’s latest S/S 15 collection.
Still, the highlight of the party definitely went to Gildas Loaëc, former Daft Punk manager and one of the founders of Maison Kitsuné, where he headed the party with potent beats by putting together songs from popular artistes like Disclosure, Phoenix and Daft Punk.
Held in Escalier (and subsequently Potato Head Garage), the night also coincided with the debut of the boutique’s other latest Spring/Summer collections from fast-growing young labels such as, Simone Rocha and Gosha Rubchinskiy.
Before getting swept up by Loaëc’s groovy beats, we caught up with the co-founder for a brief chat on Maison Kitsuné.
Manual: What does it feel like to work on two industries at the same time? And what are the challenges?
Gildas Loaëc: With Maison Kitsuné, we want to be creative. We are very passionate about music and also about fashion. So we get to make things we love everyday. I’m very lucky. We love collaborating with artists and musicians, looking at what the song should be and doing fashion at the same time. Plus, we also have a Café Kitsuné. The challenge is to make it the best as possible. We care about the small details and quality. And good quality can be very demanding.
M: Having been in the business for 12 years, what are your advise for budding labels?
GL:You need to be very passionate. You need to believe. And be very lucky too (laugh). You need to be able to make people see things in new way and discover the things that you do. It’s a process and it’s bigger than just making nice things.
M: What kind of customer do you envision shopping Maison Kitsuné in Jakarta?
GL: It could be someone young to older people. We are not making something complicated. We have products that could appeal to both young audience and those who are more grownups too.
M: What is the objective of Kitsuné Tour?
GL: Kitsuné tour is all about having the opportunity to meet people and allow them to see what we do in terms of clothing. Then we throw a party to make it interesting. It just should be fun and allow people to discover the line.
M: What’s next for Maison Kitsuné in 2015?
GL: We’re opening a few stores more. In New York, we are opening our second one. In Paris, we’re having the fourth one in the making. In Tokyo, we’re currently building our own store. It’s pretty much about increasing our retail growth.