Insouciance of Shopping at Stockroom Trade

by Jo Reiner Widjaja
31st January 2014
When it comes to shopping for men, Stockroom Trade highlights the idea of ease and practicality.

Amidst the frenzy of Jakarta’s rising retail culture, especially menswear, the escalading sum of posh stores creates an issue, the intimidation of shopping itself. It is a sad sight to see men’s self-confidence shrink as they brave the store’s cavernous interior and glares of sales associates who appear more stylish than they are. But fret not, for those who feel pressured by the latter’s atmosphere, a new comer has finally surfaced.

Nestled in a corner at Kemang Selatan, Stockroom Trade – with their loft-like space and dark oak flooring, provides patrons with warm and laidback ambience while injecting practicality and ease at the same time. Home to more than fifteen Indonesian menswear labels such as Oldblue & Co, Elhaus, Voyej and Zevin, the presence of Stockroom Trade gives a shot in the arm to the burgeoning local menswear scene. A quick scan around the store and you’ll get the sense of the kind of customer they’re targeting – young adults who appreciate quality casual outfits with thoughtful details.

Thanks to the minimum amount of clothes hangers and rack, the store’s presentation allows for an uncomplicated browsing. As such, patrons are able to hunt out clothing article easily without needing to approach any sales assistant. After all, when it comes to shopping, men are pretty much solitary animals.