Stylish individuals who gravitate towards streetwear must have been well aware of 707 Store. Of course, that’s because the self-proclaimed “purveyor of rarities and style” has done their job well in dressing “discerning clientele(s)” in the city for more than 10 years. And years after surviving solely on its flagship Kemang boutique, 707 has finally set up their second store in Pondok Indah Mall.
For the uninitiated, a quick browse in 707 would reveal what the store is good at: hand-picking covetable top-to-bottom essentials ranging from local to international labels.
Expect names like Stussy, Cheap Monday and Saturdays, which are just some of the brands that regulars usually scour for in 707. Apart from stocking popular labels, lesser-known (at least, in Jakarta) overseas streetwear labels such as P.A.M., The Quiet Life and Nothing also earn their spots in the boutique. Still, 707 doesn’t forget about its local counterparts too, with clothing line Invitation Only and Unloveable, as well as Raito sunglasses, on display alongside international labels.
Judging from the limited amount of womenswear, the second 707 Store may come across as catering more attention to the male customers. Nevertheless, even when limited, one can always trust 707’s judgment in equipping you with stylish outfits, especially when they’ve been around for a decade.