2015 happens to be a fruitful year for Monstore. Not only they moved its flagship store from Kemang to Kota Kasablanka Mall, the label also succeed in planting itself in Jakarta’s urban art community through a handful of collaborations (one of them is PLASTIC Art Exhibition) and the latest is their second branch in Dharmawangsa where it shares the space with Otoko and Short CUT Barbershop.
The spacious shopping area, coupled with the generous amount of light it receives from the shop’s floor-to-ceiling windows, are only some features that differ the new boutique and the flagship store. Plus, while browsing through Monstore’s bold and idiosyncratic pieces, one would be treated with an engrossing eye candy: huge murals (collaboration with local artists) that are painted on one side of the room.
Compared to its flagship store that boasts a vast collection (both past and new), the new boutique leans toward presenting the latter. Monstore is still fully-committed in presenting their streetwear-inspired that seems to shout “I couldn’t care less” to anyone they pass by, but that’s exactly the one thing that keeps people coming back for more.