Living By The Sea

by Pingkan Palilingan
1st July 2016
The Bali-based clothing label By The Sea expands their presence to South Jakarta, featuring perennial, breezy silhouettes that captures the whole essence of tropical living.

Our country’s tropical climate is a unique attribute that often goes unnoticed. And it’s even quite surprising that we tend to be easily enchanted with overseas fashion trends that don’t do enough justice to our climate.

Nevertheless, it’s a completely different case for Renato Vianna, who was smitten by the sublime idea of living an ideal life at Bali’s tropical shore. By The Sea was then conceived, shortly after Renato called the island his permanent residence. A result of Renato and his wife’s, Harumi Kogake, “platonic” relationship with the sea (Renato surfs almost everyday before work), the label features casual wears that are evocative of a life by the coast.

Having a number of outlets as well as a strong presence in Bali doesn’t stop the label from expanding. This year marks the label’s first time to traverse beyond the island, unveiling their new presence in South Jakarta.

With its blue awnings and a shop window that boasts a sleek wooden surfboard (By The Sea’s trademark that is ever-present in all its outlets), the message that the shop delivers is clear: it encapsulates the essence of tropical living.

By The Sea’s collections come in perennial, breezy silhouettes; such as their array of linen tops, pants, diaphanous wrap dress, and scarves. If these aren’t enough to get you excited, wait until you cast your gaze on their summer holiday staples: Panama hats, beach tote bags and slip-ons to complete your summer look.

By The Sea is built upon a genuine understanding of the frustrations in dressing fashionably in the heat of a tropical climate. It adeptly creates comfortable, versatile pieces without forgoing elegance, while still managing to capture the tropical spirit of our country.