Inhype.com, an online fashion and lifestyle media, strives to highlight and guide upcoming brands in gaining exposure of a wider audience on both local and international scales.
Further cementing their efforts, INHYPE: Offline was launched as an extension of their online presence to showcase local brands that are stepping up to the plate: those with a shared purpose of creating not only innovative but also sustainable products.
Case in point, the event saw exhibited works by Imaji Studio (alongside the likes of DIBBA and Dominate), which was created upon a passionate interest of incorporating natural dye derived from homegrown plants towards hand-made methods of weaving and dying. The finished results are pieces with one-of-a kind patterns carrying serene tones that remind us of home. This is a sound message to be heard amidst the blooming industry of fast-fashion where quantity precedes quality and integrity of product.
Throughout the event, live performances by Kimokal and Elephant Kind kept visitors entertained as they wandered through a futuristic space; familiarising themselves with fashion presentations by the young talents.
Fashion stylist Ajeng Swastiari, acts as director of the day’s festivity that doesn’t end in fashion, but also one that involves other emerging enthusiasts in art, architecture and film to profess the extent of Inhype’s commitment towards empowering the country’s start-up creatives.